CREATIVE SERVICES FOR THE PERFORMING ARTS: DESIGN • PUBLISHING • MARKETING • CONSULTING

CREATIVE SERVICES FOR THE PERFORMING ARTS: DESIGN • PUBLISHING • MARKETING • CONSULTING

HYBRID PLAYBILL – PRINT & DIGITAL COMPONENTS

HYBRID PLAYBILL – PRINT & DIGITAL COMPONENTS

The BAYSTAGES hybrid playbill plan consists of a four-page print component that includes the essential information – cast roster, essential credits, and other core data – for a production. It also includes a QR code that can be read by mobile devices (see bottom-left inside page) to access a complete digital playbill. That QR code can also be printed in a larger format and displayed at strategic points in the lobby for easy pre-performance or intermission access to the digital content without having the print component in hand.

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Click on arrows or pages to move forward and backward. Other commands including downloading are available in the toolbar above.

The complete digital playbill or program can include actor photos, cast and creative team and biographies, dramaturgy and other editorial, donor lists and recognition, interactive advertising, production photo galleries, and much more. It is hosted, secured, and downloadable, and can be shared via link or a provided QR code graphic in ticketing emails, on your website, in newsletters and press kits, on social media, and other online platforms.

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Click on arrows or pages to move forward and backward. Other commands including downloading are available in the toolbar above.

The savings on printing costs can be substantial. Additional advantages include:  

  • being green(er) – using less paper, ink, and carbon footprint
  • ease of scheduling – the digital side can be edited right up to the first performance
  • additional content potential – editorial features, production photos, links to audio, video, and more
  • easy updates for late-breaking changes
  • global QR code or hyperlink access and secure copy downloading
  • additional deployment for marketing, newsletters, social media