Window Card Posters
The 14″ by 22″ window card poster has been a staple of Broadway marketing and promotion. Like their movie poster cousins, window cards were considered disposable until they became collectible. Now a staple of most Broadway merchandising campaigns, the cast-signed card has also become a powerful fund-raising tool. BAYSTAGES can style your art – adding all the flourishes – so that that it will look at home in a gallery of Broadway posters.
BAYSTAGES works with clients to select and create merchandising opportunities that promote either the organization as a whole or a specific production, program, or event. Beyond the ubiquitous but always-popular t-shirt and coffee mug lies a wealth of opportunities for keeping your organization on people’s minds and in their hands.
Theatre companies can engage their fans season after season by curating exclusive, limited-edition items sporting the branding of a particular production. Products in this category also make excellent opening or closing night company gifts, not to mention donor and special guest mementos.